What are the applications of artificial intelligence in the online gaming industry? Find out here
Not so long ago, online casinos were a breakthrough in the gambling industry. However, they are now actively developing and introducing more and more modern technologies to improve the quality of service and make it easier to use. Artificial intelligence (AI) is one of these technologies.
What is artificial intelligence and why is it used in an online casino
Artificial intelligence (AI) is a set of computer algorithms that can process and analyze large amounts of information, make predictions, and even make decisions about the human brain. Today, this technology is used in most areas of our lives, from production and sales to medicine and sports
The gambling industry, especially licensed online casinos, uses the most common class of artificial intelligence: machine learning. The AI collects and processes user information. Thanks to this, he can understand the demands of the players and even predict their behavior. Every year this becomes more and more important, because the number of online players is constantly growing, which requires a high quality and timely service. And artificial intelligence alone can provide all the data by replacing an entire team of staff.
Online casinos use artificial intelligence to:
· To communicate with customers;
· To determine the needs of users and solve problems;
· To fight gambling addiction;
· To ensure computer security.
Artificial intelligence and assistance to online casino players
A large number of online casino players involves many requests for customer support. Even a whole staff of operators is not always able to provide advice and solve the problem quickly and effectively. And since user questions are often repeated, this is no longer necessary.
A chatbot with artificial intelligence is able to respond constructively to dozens of customers at once. And if you have a non-standard problem, you can always consult a real consultant.
Artificial intelligence and customization at the request of users
Artificial intelligence algorithms study the profile of each user in detail. With the help of the information received, they can customize the casino page according to the individual requests of each customer.
Recommendations for certain games and the provision of specific bonuses and relevant promotional offers at the most opportune time: this is the result of the work of artificial intelligence. Thanks to this, users do not have to spend a lot of extra time researching and choosing various promotions.
Through analysis and prediction, AI generates statistics of wins and losses in certain games. Providing this information to customers increases their chances of winning because they can use this information to improve their results.
AI against gambling addiction
Artificial intelligence helps identify the customer to protect gambling from those who are banned from gambling, including minors and gambling addicts. If everything is clear with age, the issue of identifying gambling addicts is more complicated.
The AI can analyze the entire gaming history of a casino user, in particular how much time he spends playing games, what bets he makes, how he reacts to a negative or positive result, and so on. If the algorithm detects suspicious behavior of the player, it may prevent them from accessing the casino or limit the user in terms of playing time, bet amount or total amount of funds spent.
In this way, the introduction of artificial intelligence algorithms in the work of an online casino helps to promote responsible gaming, which is the highest priority in the iGaming industry.